- 1/6 page ads must be supplied in both vertical and horizontal shapes.
- 1/2 page ads only available in horizontal shape.
- Fractional ads are grouped together on a page.
PRINTING: Heat-set web o’set TRIM: 8.375” x 10.875
BINDING: Alaska Airlines: Perfect Horizon Edition: Saddle-stitch
COLOR: 4-color process (AAAA/MPA/SWOP)
LINE SCREEN: 133-line screen. Dot size 5% to 95%.
DENSITY: Overall printing density of all colors cannot exceed 300%.
COLOR PROOFS: Provide a SWOP-standards contract proof pro-
duced from the supplied advertising file. If not supplied, one can be
provided at a charge of $85. If no proof is provided and you choose
not to purchase a proof, the publisher is not responsible for any
color issues with the printed advertisement.
PMS/SPOT COLORS: PMS or spot colors must be converted to
4-color process equivalents in file.
PRODUCTION CHARGES: Changes requested to new or existing ad
files are subject to a production charge, which is in addition to the
advertising space charge. In order to minimize production charges,
ad files should be supplied in the sizes and formats specified.
ACCEPTED FILE TYPES
PDF FILES: Ads should be submitted as press-ready PDF files (PDF/X-1a preferred). Please embed all fonts, and convert all photos and spot colors to CMYK. Digital photos and graphics files should be at a resolution of 300 dpi or higher at the size which they are used in the PDF. On bleed ads (only FP, spread, ½-page spread), o’set crop marks ¼” outside of the trim area so they do not appear within the bleed area.
FTP TRANSFERS: Connect to the following Web-based site using a current Internet Explorer, Safari, Firefox or Chrome browser.
SITE: www.pcg4.biz USER NAME: upload PASSWORD: inflight
PLEASE NOTE: “Alaska” and “Horizon” as they relate to airlines may
not be used in any advertising without permission and cannot be
used as part of a URL. All advertising content is subject to approval
by the publisher and Alaska Airlines. We recommend all artwork,
images and text be airline- and flying-friendly.
ADVERTISING PRODUCTION DEPARTMENT
2701 1st Avenue, Suite 250
Seattle, WA 98121
Phone: 206-441-5871 ext. 28