- 1/6 page ads only available in vertical shape.
- 1/2 page ads only available in horizontal shape.
- Fractional ads are grouped together on a page.
PRINTING: Heat-set web o’set TRIM: 8.375” x 10.875
COLOR: 4-color process (AAAA/MPA/SWOP)
LINE SCREEN: 133-line screen. Dot size 5% to 95%.
DENSITY: Overall printing density of all colors cannot exceed 300%.
COLOR PROOFS: Provide a SWOP-standards contract proof pro-
duced from the supplied advertising file. If not supplied, one can be
provided at a charge of $85. If no proof is provided and you choose
not to purchase a proof, the publisher is not responsible for any
color issues with the printed advertisement.
PMS/SPOT COLORS: PMS or spot colors must be converted to
4-color process equivalents in file.
PRODUCTION CHARGES: Changes requested to new or existing ad
files are subject to a production charge, which is in addition to the
advertising space charge. In order to minimize production charges,
ad files should be supplied in the sizes and formats specified.
ACCEPTED FILE TYPES
PDF FILES: PDF FILES: Ad should be submitted as press-ready
PDF file (PDF/X-1a preferred). Please embed all fonts, and convert all photos
and spot colors to CMYK. Digital photos and graphics files should be at a resolution of 300 dpi or
higher at the size which they are used in the PDF. On full page, spread and ½-page spread
bleed ads, offset crop marks .25 inch from trim so they do not appear within the bleed area.
FTP TRANSFERS:Connect to the following Web-based site using a
current Chrome browser, Firefox, Microsoft Edge or Safari.
SITE: www.pcg4.biz USER NAME: upload PASSWORD: inflight
PLEASE NOTE: “Alaska” it relates to the airline may
not be used in any advertising without permission and cannot be
used as part of a URL. All advertising content is subject to approval
by the publisher and Alaska Airlines. We recommend all artwork,
images and text be airline- and flying-friendly.
ADVERTISING PRODUCTION DEPARTMENT
2701 1st Avenue, Suite 250
Seattle, WA 98121
Phone: 206-441-5871 ext. 28