Editorial Calendar

Download Alaska Beyond Magazine 2020 Editorial Calendar

 FEATURED IN EACH MONTHLY ISSUE  

IN THE KNOW

WHAT’S NEW—The latest Alaska Airlines events accomplishments and accolades.

PEOPLE BEHIND THE SPIRIT—Profiles of Alaska Airlines “Legends” and “Pathfinders.” 

INFLIGHT ENTERTAINMENT—News and previews of Alaska Beyond Entertainment’s featured films, tv shows, music and audio books.

ON THE MENU—Background about the seasonal food and beverage options featured inflight.

CREW TIPS—Alaska Airlines employees reveal their takes on traveling like a pro.

COMMUNITY—Alaska Airlines reaching out.

AIRLINE 101—A behind-the-scenes look at what makes Alaska Airlines work.

OLD-SCHOOL—Lighthearted celebrations of Alaska Airlines’ rich 85-year history.

THE FEED – A series of short takes

IN THE MIX—Arts and cultural events throughout the Alaska Airlines route system.

IN FOCUS—Profiles of innovators and thought shapers.

#WEEKENDWANDERER—Three-day trips brought to life with eye-catching images and clever travel ideas.

WHEN IN …—Local gems, trends and happenings to explore while in a favorite city.

OUT & ABOUT—Exploring a city in two ways: urban tours and hiking excursions just outside of town.

PLATES & POURS—Inspiring takes on food and beverages

LIKES—Trending adventures, beaches, food, short getaways, shopping and much more.

LOOKS—Fashionable clothing and functional gear for travelers.

FINDS—The latest in gear, apps and accessories

IN PLAY—Sports, athletes and sporting events.

FIT—Health tips and fitness recommendations for everyday flyers.

WHEELS—Autos update

PERSONALITY PROFILE

In-depth profiles of West Coast personalities including actors, musicians, athletes and prominent business leaders who are grounded in the authentic, caring and sometimes unconventional attitudes characteristic of the West Coast.

NEAR & FAR

A focus on domestic and international travel destinations chock-full of suggestions for what to see and do, helping readers “travel like a local.”

DISTINCTIVE DESTINATIONS & TOPICS

A variety of travel destinations and other topics guaranteed to inspire and inform curious travelers.

HERE & NOWEvery monthly issue


Celebrating the intriguing character of the hometown areas of Alaska Airlines: Seattle and Portland, as well as cities in Alaska and California, where favorite foods, music, excursions and daily adventures will be highlighted and explored.

FLYER GUIDE

Valuable information about the Alaska Airlines inflight experience including alaskaair.com, airport services, Alaska’s fleet, beverage offerings, inflight entertainment, Mileage Plan, global partners, airport maps and more than 115 destinations served by Alaska Airlines.

FUN AND AMUSEMENT

Games—In addition to a crossword puzzle, the Games section includes Sudoku and brain-teasing content.

#iFlyAlaska—The final editorial page in the magazine focuses on a single photo or a montage of photos drawn from the #iFlyAlaska hashtag.

 2020 EDITORIAL HIGHLIGHTS

JANUARY
Bay Area Escapes
Higher Education
Meetings and Event Tips
Ad Close Date: Nov 15

FEBRUARY
Inland NW Spotlight
Alaska
Romantic Hawai’i
Ad Close Date: Dec 13

MARCH
California Travel
Home Pursuits
Health & Wellness
Ad Close Date: Jan 15

APRIL
National Parks
Golf
San Diego
Boise
Ad Close Date: Feb 14

MAY
Seattle / Puget Sound Area
West Coast Wines
San Francisco/ Oakland
Ad Close Date: Mar 13

JUNE
Washington Revealed
Sonoma/Napa
Alaska Adventures
Ad Close Date: Apr 15

JULY
Los Angeles
Second Homes Real Estate
Escape to Alaska
Ad Close Date: May 15

AUGUST
Spotlight Oregon
San Jose Culture
Alaska’s Mileage Plan
Ad Close Date: Jun 15

SEPTEMBER
Food and Wine
Educational Endeavors
Explore Mexico
Ad Close Date: Jul 15

OCTOBER
Best of California
Home Design Trends
Idaho
Ad Close Date: Aug 14

NOVEMBER
Winter Sports
Greater Palm Springs
Holiday Gift Guide
Ad Close Date: Sept 15

DECEMBER
Northwest Getaways
The Spirit of Philanthropy
Mexico Travel
Ad Close Date: Oct 15