Reader Profile

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Average Age 49.1
Male 49%
Female 51%
Marital Status
Married 68%
Single 32%
Graduated College + 84%
Household Income
$50,000-100,000 35%
100,001-150,000 23%
150,001 or more 23%
Average $149,680
Professional/Managerial 46%
Reasons for Travel
Business 46%
Vacation 45%
Travel Frequencey
Number of Round Trips in Last Year 6.5
Nights Away from Home in the Last Year 22.3
Staying in Hotel/Resort/Rental Home 67%

Airline Profile

Passengers Boarded Monthly 4.0 million
Number of Flights Monthly 39,000
Average Length of Flight 3 hours, 22 minutes
Markets/Service Area Alaska Airlines serves more than 115 cities in Alaska, Arizona, California, Colorado, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Kansas, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Montana, Nebraska, Nevada, New Jersey, New Mexico, New York, North Carolina, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington and Washington D.C., Wisconsin, plus Costa Rica, Mexico and Western Canada.